Thanks for your work on this update! It's clear that the company is able to attract a lot of customers who want to experiment or test a new product; however, for me the big question is can the company keep those customers who find a product they like and want to periodically replenish their supply. Have you seen anything that demonstrates how effective Ulta is at keeping customers who simply want to replenish? Thanks, Steve
Hi Steve, thanks for your comment! The loyalty program has over 43 million members at the moment, and they account for 95% of overall sales. I'd say that's a pretty good indicator that Ulta's customers keep coming back for more.
Thanks for your work on this update! It's clear that the company is able to attract a lot of customers who want to experiment or test a new product; however, for me the big question is can the company keep those customers who find a product they like and want to periodically replenish their supply. Have you seen anything that demonstrates how effective Ulta is at keeping customers who simply want to replenish? Thanks, Steve
Hi Steve, thanks for your comment! The loyalty program has over 43 million members at the moment, and they account for 95% of overall sales. I'd say that's a pretty good indicator that Ulta's customers keep coming back for more.