8 Comments
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Kevin Harrell's avatar

The decline is intentional by Pepsi. They own a bit and want more. Once they get another piece of the pie you will see distribution change. When you see Pepsi get their additional slice of said pie is when it becomes a buy.

Kroker Equity Research's avatar

Interesting thought! I think this confirms the high dependency on Pepsi.

Margin Of Safety's avatar

Great analysis. I confess I have never drank Celsius. Personally, I don’t believe they are healthy. But, when I go to the super market I always notice that they are the only brand that is on sale or offering discounts. I have no interest in the stock.

Kroker Equity Research's avatar

Thanks for your feedback!

Excelsior Capital's avatar

It is too hard for me to grasp the opportunities so I’m watching from the sideline. Great job with the post!

William Fleming-Daniels's avatar

I sold $30 Nov 15th puts today for $2. I think I would be happy to own this stock in the mid 20s.

TJ Terwilliger's avatar

Didn’t write this one up, but it quickly went into my “too hard” box. Nice job pointing out all the uncertainties.